Measuring Leadership Intelligence
Aura Measures the Five Dimensions of Leadership Intelligence
Aura Measures the Five Dimensions of Leadership Intelligence
Experience clear, evidence-based insight into how you truly show up as a leader—powered by CERMx™
Experience clear, evidence-based insight into how you truly show up as a leader—powered by CERMx™
You've earned every room you walk into. Aura reveals how you truly show up - No more imposter syndrome. Aura cuts through the noise, removes the guesswork, and gives leaders real clarity. No fluff. No spin. Just insight that changes behavior and fuels growth.
Shamar Murray
Founder & Chief Executive Officer
You've earned every room you walk into. Aura reveals how you truly show up - No more imposter syndrome. Aura cuts through the noise, removes the guesswork, and gives leaders real clarity. No fluff. No spin. Just insight that changes behavior and fuels growth.
Shamar Murray
Founder & Chief Executive Officer
Aura's Features
A Simple Journey
From Reflection to Clarity
Aura transforms a short leadership reflection into clear, actionable insight—powered by CERMx™ intelligence and designed to give leaders radical clarity.
Aura's Features
A Simple Journey
From Reflection to Clarity
Aura transforms a short leadership reflection into clear, actionable insight—powered by CERMx™ intelligence and designed to give leaders radical clarity.
Your Reflection
Record a short voice note describing a real leadership moment. Aura cleans the text and prepares it for deep analysis—no forms, no long assessments.
Record Moment
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Your Reflection
Record a short voice note describing a real leadership moment. Aura cleans the text and prepares it for deep analysis—no forms, no long assessments.
Record Moment
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CERMx™ Analysis
Aura’s intelligence engine analyzes cognitive signals, emotional patterns, and behavioral cues—turning your reflection into measurable leadership scores.
Cognitive
Emotional
Signals
Behavioral
Patterns
Scoring
Processing
Cognitive
Emotional
Signals
Behavioral
Patterns
Scoring
Processing
Cognitive
Emotional
Signals
Behavioral
Patterns
Scoring
Processing
Cognitive
Emotional
Signals
Behavioral
Patterns
Scoring
Processing
Cognitive
Emotional
Signals
Behavioral
Patterns
Scoring
Processing
CERMx™ Analysis
Aura’s intelligence engine analyzes cognitive signals, emotional patterns, and behavioral cues—turning your reflection into measurable leadership scores.
Cognitive
Emotional
Signals
Behavioral
Patterns
Scoring
Processing
Cognitive
Emotional
Signals
Behavioral
Patterns
Scoring
Processing
Cognitive
Emotional
Signals
Behavioral
Patterns
Scoring
Processing
Cognitive
Emotional
Signals
Behavioral
Patterns
Scoring
Processing
Cognitive
Emotional
Signals
Behavioral
Patterns
Scoring
Processing
Insight Revealed
Aura delivers a clear leadership profile—showing strengths, blind spots, behavior patterns, and growth pathways you can track over time.
Your Insight…..
Your decisions are quick and confident, but sometimes miss team alignment. A tighter feedback loop will fix that.
Insight Revealed
Aura delivers a clear leadership profile—showing strengths, blind spots, behavior patterns, and growth pathways you can track over time.
Your Insight…..
Your decisions are quick and confident, but sometimes miss team alignment. A tighter feedback loop will fix that.
Aura's Purpose
Clarity that leads to impact
Aura gives leaders an unfiltered mirror to understand perception and lead with meaningful alignment.
Aura's Purpose
Clarity that leads to impact
Aura gives leaders an unfiltered mirror to understand perception and lead with meaningful alignment.
Real Perception
See how you’re perceived
Get a clear, honest snapshot of how your leadership lands— what others see, feel, and follow.
Real Perception
See how you’re perceived
Get a clear, honest snapshot of how your leadership lands— what others see, feel, and follow.
Hidden Gaps
Uncover blind spots
Reveal the hidden habits holding you back and unlock the strengths you didn’t know you had.
Hidden Gaps
Uncover blind spots
Reveal the hidden habits holding you back and unlock the strengths you didn’t know you had.
Behavior Insight
Understand behavior patterns
Decode Triggers, Tendencies & Traits: See how you naturally respond and how it shapes your leadership of who you’re becoming with clarity, and intentionality.
Behavior Insight
Understand behavior patterns
Decode Triggers, Tendencies & Traits: See how you naturally respond and how it shapes your leadership of who you’re becoming with clarity, and intentionality.
Growth Tracking
Track growth:
Experience your leadership evolve in real-time.
Growth Tracking
Track growth:
Experience your leadership evolve in real-time.
CERMx™ Explained
The Intelligence Behind
Aura’s Leadership Insight
CERMx™ is Aura’s Cognitive Emotional Response Model — an intelligence engine that analyzes how leaders think, feel, and respond. It transforms raw reflection into measurable behavioral insight.
CERMx™ Explained
The Intelligence Behind
Aura’s Leadership Insight
CERMx™ is Aura’s Cognitive Emotional Response Model — an intelligence engine that analyzes how leaders think, feel, and respond. It transforms raw reflection into measurable behavioral insight.
Deep Cognitive & Emotional Analysis
CERMx™ reads cognitive signals, emotional patterns, and behavioral cues to build a complete picture of your leadership style.
Deep Cognitive & Emotional Analysis
CERMx™ reads cognitive signals, emotional patterns, and behavioral cues to build a complete picture of your leadership style.
Clear, Measurable Leadership Outcomes
From its analysis, CERMx™ reveals strengths, blind spots, behavior patterns, and growth pathways — forming a measurable leadership profile you can track over time.
Clear, Measurable Leadership Outcomes
From its analysis, CERMx™ reveals strengths, blind spots, behavior patterns, and growth pathways — forming a measurable leadership profile you can track over time.
AURA AI
A measurable leadership profile
Growth pathways
Blind spots
Strengths
Strengths
Blind spots
Growth pathways
A measurable leadership profile
AURA AI
AURA AI
A measurable leadership profile
Growth pathways
Blind spots
Strengths
AURA AI
AURA AI
A measurable leadership profile
Growth pathways
Blind spots
Strengths
Strengths
Blind spots
Growth pathways
A measurable leadership profile
AURA AI
AURA AI
A measurable leadership profile
Growth pathways
Blind spots
Strengths
AURA AI
Aura's Value
Aura’s Core Values
Aura is built on principles that ensure clarity, honesty, and meaningful leadership impact.
Aura's Value
Aura’s Core Values
Aura is built on principles that ensure clarity, honesty, and meaningful leadership impact.
Pricing
Begin Your
Leadership Analysis
Aura transforms a short leadership reflection into clear, actionable insight—powered by CERMx™ intelligence and designed to give leaders radical clarity.
Pricing
Begin Your
Leadership Analysis
Aura transforms a short leadership reflection into clear, actionable insight—powered by CERMx™ intelligence and designed to give leaders radical clarity.
Most Pick
Most Pick
Personal
Start Your Reflection
Start Your Reflection
Built for leaders who want fast, meaningful self-awareness. Record short reflections, get instant insight into your strengths, blind spots, triggers, and tendencies, and track how your leadership evolves over time—no long assessments, no complexity.
Built for leaders who want fast, meaningful self-awareness. Record short reflections, get instant insight into your strengths, blind spots, triggers, and tendencies, and track how your leadership evolves over time—no long assessments, no complexity.
Individual CERMx™ Scores
Individual CERMx™ Scores
Trend Tracking & Evolution
Trend Tracking & Evolution
Personal Leadership Dashboard
Personal Leadership Dashboard
Strengths & Blind Spot Analysis
Strengths & Blind Spot Analysis
Behavioral Insight Engine
Behavioral Insight Engine
Org-Level Insights
Org-Level Insights
Team Heatmaps
Team Heatmaps
Leadership Risk Detection
Leadership Risk Detection
Private Reflections
Private Reflections
Growth Recommendations
Growth Recommendations
Admin Tools
Admin Tools
Integrations (Teams, Slack)
Integrations (Teams, Slack)
Deployment Options (Cloud)
Deployment Options (Cloud)
Launch Aura Now
Launch Aura Now
Recomended
Recomended
Enterprise
Coming Soon
Coming Soon
Designed for organizations developing leaders at scale. Unlock aggregated team insights, leadership trend analytics, secure admin controls, and enterprise-grade privacy—giving your company a clear, data-driven view of how its people lead and grow.
Designed for organizations developing leaders at scale. Unlock aggregated team insights, leadership trend analytics, secure admin controls, and enterprise-grade privacy—giving your company a clear, data-driven view of how its people lead and grow.
Individual CERMx™ Scores
Individual CERMx™ Scores
Trend Tracking & Evolution
Trend Tracking & Evolution
Personal Leadership Dashboard
Personal Leadership Dashboard
Strengths & Blind Spot Analysis
Strengths & Blind Spot Analysis
Behavioral Insight Engine
Behavioral Insight Engine
Org-Level Insights
Org-Level Insights
Team Heatmaps
Team Heatmaps
Leadership Risk Detection
Leadership Risk Detection
Private Reflections
Private Reflections
Growth Recommendations
Growth Recommendations
Admin Tools
Admin Tools
Integrations (Teams, Slack)
Integrations (Teams, Slack)
Deployment Options Cloud / GovCloud (future)
Deployment Options Cloud / GovCloud (future)
Contact Us
Contact Us
Future Insight
We’re Building the future - Telemetry
We’re Building the future - Telemetry
Help Shape the Future of Leadership Intelligence with Project Aura Telemetry integration. Soon you’ll be able to sync your favorite smartwatch to unlock deeper insight—heart-rate patterns, stress signals, and behavioral rhythms that reveal how your leadership responds in real moments. No GPS; it simply converts wearable data into meaningful leadership clarity. Smartwatch integration is planned for a future release.
Help Shape the Future of Leadership Intelligence with Project Aura Telemetry integration. Soon you’ll be able to sync your favorite smartwatch to unlock deeper insight—heart-rate patterns, stress signals, and behavioral rhythms that reveal how your leadership responds in real moments. No GPS; it simply converts wearable data into meaningful leadership clarity. Smartwatch integration is planned for a future release.
FAQ
Q&A
Q&A
Have questions? Our FAQ section has you covered with
quick answers to the most common inquiries.
Effortlessly connect with your favorite tools. Whether it's your CRM, email marketing platform.
What is Project Aura?
How does Aura generate leadership insights?
Is my data private and secure?
How often should I use Aura?
Will Aura integrate with smartwatches?
Who is Aura designed for?
How is Project Aura different from other leadership or coaching platforms?
What is Project Aura?
How does Aura generate leadership insights?
Is my data private and secure?
How often should I use Aura?
Will Aura integrate with smartwatches?
Who is Aura designed for?
How is Project Aura different from other leadership or coaching platforms?
Start your first leadership scan with Aura!
Turn a 60-second reflection into instant insight and measurable growth.
Start your first leadership scan with Aura!
Turn a 60-second reflection into instant insight and measurable growth.
Start your first leadership scan with Aura!
Turn a 60-second reflection into instant insight and measurable growth.